Many heats are missed because nearly 70% of activity is at night… Research shows that the majority of heats start between 8.00 pm and 6.00 am when the farmer should be asleep! Manual heat detection is time consuming and can have variable accuracy. A vital job on farm is to recognise when a cow is on-heat as successful heat detection can significantly alter profits. "The MooMonitor has changed the way I manage fertility on farm. I can now see from the software that a lot of animals are in heat between 12 and 5 am and when I see this I know I will draft after morning milking and call the A.I. man. The data is very informative. It shows hourly data and exactly what time the animal started to get in heat." Paul O' Donoghue

Missing a heat means you lose out on three weeks milk production...

Each missed heat results in a loss of three weeks milk production in a spring calving system. Taking this into account if a cow is producing 26 litres of milk a day during breeding season and taking a milk price of .29 cent a litre every missed heat costs you up to €160. If you miss 10 heats during a breeding season this will cost you €1,583 on milk production alone, this does not take into account insemination costs, labour and veterinary costs.

Not having accurate heat detection is costing you more money than you think!

Independent scientific research estimates a missed heat to cost up to €230 and upwards and this can happen with each cow every 3 weeks.

Heat detection is such an issue on farms, Esslemont and Kossaibati concluded that poor heat detection was the main reason for the estimated £200 million per year lost by the UK dairy industry from missed heats.

Senger estimated that the U.S. dairy industry looses more than $300 million annually due to failure and/or misdiagnosis of estrus. This is expensive, time consuming and affects animal welfare, therefore accurate heat detection and the correct timing of insemination is essential on farm in order to ensure that cows calf sooner and come back into milk quicker.

You cannot be with your cows 24/7, so you need to use the available tools to ensure that all cows in heat are identified for service. Dairymaster's MooMonitor system is the ultimate management tool that gives you accurate information at your fingertips.

24 hour continuous monitoring! The MooMonitor mobile app allows the user to view the data directly on a mobile phone allowing for 24-hour remote monitoring. The AI technician or dairy producer can now remotely see data on one or many herds. The webapp can be installed on a number of platforms including PC, mobile phone, iPad, iPod etc. Know what is happening from your phone when you want! Our user friendly software has been developed to help you easily monitor your herd 24 hours a day. The MooMonitor intelligent software fully integrates with the Farm Messenger which can be configured to alert the user via a text message a list of cows in heat. The MooMonitor software also integrates with VoiceAssist so that at milking time a voice alert will play on the parlour sound system alerting the operator of a particular cow that is on heat. Our Auto-Drafting System can be set up to automatically draft active cows to a separate holding pen once milking has been completed. "I felt under pressure as I really had big fertility issues on farm. The main advantages of the MooMonitor system are obviously it's a time and labour saving device, it is linked to the drafting system, therefore cows in heat are drafted and waiting for AI. The system has identified cows that otherwise would definitely have been missed.

By using the software and checking the data it is easy to identify a cow showing no heat and this indicates to me that something is wrong so I draft the cow and get veterinary intervention much faster. I feel it has proved to be a fantastic management tool on farm. The whole system seems to work better, now cows are calving sooner and back into milk production quicker. I would definitely recommend the system especially if there is a shortage of labour on farm." Ivan Tanner

Accurate Heat Detection can significantly alter profits on farm:

The Dairymaster MooMonitor has been scientifically proven to work both on pasture and where cows are housed. Cows on pasture have a much greater variation in activity compared to cows indoors. Cows on pasture are the most challenging from an automated heat detection viewpoint. The Dairymaster MooMonitor has been scientifically proven to work where cows are out on pasture!

"As I milk all year round heat detection was proving to be a time consuming job, since I installed the MooMonitor all of that has changed. The MooMonitor is very accurate, submission rates have increased to over 90% with far less time involved checking them. I find the system works equally well where cows are housed or out on pasture and I really like the idea that the system is working when I'm not." Francis Walsh

Leading AI companies choose Dairymaster...

Select Sires the leading AI Company in the USA, Genes Diffusion the leading AI Company in France, Cogent, WorldWide Sires & Dairy Daughters the leading AI Company in the UK and Genetics Australia the leading AI company in Australia all choose Dairymaster because of our unparalleled accuracy and measurement sensing. Dairymaster are also one of the leaders in cutting edge technology providing advanced solutions to farmers worldwide everyday.

Features of the MooMonitor

For full details on the features of the MooMonitor, contact us now for a brochure using the link below. Economically the MooMonitor is well justified with the costs of poor heat detection being: reduced milk yield insemination costs cost of replacement animals cost of genetic improvement
Can you afford not to have accurate heat detection?

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