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    Perpetual Graham Norton Creativity Award 2013

    “You could say I’m a failed actor.” Not how most people would describe Graham Norton but it is how he described himself to the students at IT Tralee. Graham was opening the Dairymaster Digital Media Centre and presenting the 2013 Perpetual Graham Norton Creativity Award.

    The point he was making is that success may not be where you are looking for it. The winners of the Creativity Award, Eoin O’Leary and David Williams creators of “Pulp Fiction Kerry Shtyle” are prime examples of Graham’s point. The video created by the guys was the result of a sound engineering class project. Its success was clearly not planned. Graham showing it to Quentin Tarantino on his BBC show was one of those pieces of chance that you just have to accept, along with the 600,000 YouTube views.

    Success, planned or otherwise, combined with technology and communications are the factors that meant Dairymaster seized the great opportunity to sponsor the upgrade of the college’s audio-visual equipment and the establishment of the Digital Media Centre.

    As Dr Edmond Harty comments, “When IT Tralee came to us with this idea we loved it because it’s all about technology and communications. The match-up between us and the college was obvious as it has benefits for both organisations. They are producing high tech graduates in digital media and so we can promote high-tech dairy farm technology we need to make sure we do a great job communicating it around the world… We like this idea so much that we actually went a little further, so from now on each year we will be taking 5 of their students from the courses on placement with us. It’s no wonder that many graduates from IT Tralee are key personnel in the company.”

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