Largest farm in Ireland installs Dairymaster’s revolutionary health and fertility monitoring technology – MooMonitor+

    The breeding season for 2016 starts now and one farm that is all set for this is Tom and Simon Browne, Greenhills Farm (the largest farm in Ireland) who recently installed Dairymaster’s multi award winning health and fertility monitoring system – MooMonitor+ on their 1000 cow dairy farm in Co Cork.

    Speaking today Dr Harty said; “Tom and Simon Browne run not only one of the biggest but one of the most respected dairy farm operations in Ireland. Dairymaster has a long and proud association with the Browne family and Greenhills farm having installed a 60 unit rotary milking parlour in 2000 which was very new thinking at the time. The Browne’s have always been ahead of the pack when it comes to doing things more efficiently and more profitably.”


    MooMonitor+ is a wireless system which allows farmers to monitor heat, resting, feeding, restlessness, rumination and wellness 24×7. When the system detects sick cows it sends an immediate notification direct to the farmer’s phone. The advantage of this is that farmers, employees, vets, breeders and nutritionists can all have secure up to the minute access to farm information allowing for informed and timely decisions. Rumination data gives the farmer a great indication of animal welfare. The system pushes Animal Behavioural Alerts making a farmer aware when it detects changes in behaviour which may indicate illness. This allows early intervention, reduced antibiotic usage and better recovery rates on farm. As a result the MooMonitor+ has saved many cows around the world making an even faster return on investment.

    The multi award winning MooMonitor+ has advanced features such as having the longest range on the market, an amazing battery life of up to 10 years, two-way communication and much more. Using the system couldn’t be easier. Simon taps his phone against the MooMonitor+ and keys in the cow number from that moment on that cows is being monitored 24×7. If there is a significant change in the cows behaviour such as when she’s in heat or sick the farmers get an alert direct to their phone. The added advantage of this is ease of use and less animal handling and stress for both the farmer and the cow. Like all good dairy farmers Tom and Simon know that breeding, fertility and health are critical factors for success on-farm. For them the MooMonitor+ makes real sense. It will quickly save them time, money and hassle.

    Tom & Simon Browne Largest Farm in Ireland installs Dairymaster MooMonitor+ 2

    Speaking today Tom Browne said; “Over the past few days we have fitted our herd with the MooMonitor+. We feel that this technology will more than pay for itself and allow us improve results on the farm. Technology is always changing and improving and the MooMonitor+ gives us more information about all our cows to help us make better decisions. Our association with Dairymaster is long standing and we are proud to see that partnership continue.”

    Dr Edmond Harty added; “Any dairy farmer will tell you that a vital job on farm is to recognise when a cow is on-heat as missed heats can cost €250 each or more. Health is also of vital importance. This system pushes Health Alerts making a farmer aware when it detects health problems. Research shows that the majority of heats start between 8.00 pm and 6.00 am when the farmer should be asleep. Manual heat detection is time consuming and can have variable accuracy. With the MooMonitor+ the farmer has a consistently reliable system. It can have a big impact quickly on the profitability of a farm. Like the Browne’s more and more farmers are partnering with us to install this game changer technology on their farms.”

    Optimising fertility is the number 1 driver of dairy farm profitability. The average 100 cow farm in Ireland is losing €6,500 on production alone per year due to an extended calving interval and many farms are losing a lot more, there is also huge labour saving and the system can be installed no matter what make of equipment is already on farm. If you want better fertility, healthier cows and more calves then call us now on 1890 500 247 for your free on farm demo.

    iPad for Cows Wins Top Technology Award & Dairymaster Sweeps Winners Board at National Agribusiness Awards

    • Dairymaster CEO Dr Edmond Harty named Inaugural winner of Agribusiness Leader Award.

    • Dairymaster’s Swiftflo Commander (“iPad for Cows”) wins Agribusiness Use of Technology Award.

    • Dairymaster wins Equipment & Machinery Agribusiness of the Year.

    • Dairymaster wins Dairy Agribusiness of the Year.

    Dairymaster was announced as the winner of the top technology award at the national Agribusiness Awards for its new ground breaking technology, the Swiftflo Commander, known as the “iPad for cows”.

    Agribusiness Leader of the Year Dr Edmond Harty CEO Dairymaster being presented with award by Tom Kelly Divisional Manager Enterprise Ireland

    The iPad for dairy cows (the Swiftflo Commander) is the latest innovation from the R&D focused Dairymaster. This device is the new brain of the milking parlour controlling everything to do with milking, feeding and animal health. Using the latest touchpad technology it allows the dairy farmer to control each milking unit and it ensures that the farmer has in one place all the information necessary to most effectively manage the herd. It saves the busy farmer time, money and effort.

    It was a record breaking night for Dairymaster as they swept the board at the prestigious Agribusiness Awards ceremony.

    Dairymaster CEO Dr Edmond Harty was announced as the inaugural winner of the Agribusiness Leader Award. This national award recognises an individual who has made a significant contribution to Ireland’s agribusiness industry. An independent panel of recognised and expert Judges representing Ireland’s agribusiness industry chose Dr Harty as the winner of this prestigious award.

    To top an already great night Dairymaster was also named the Equipment & Machinery Agribusiness of the Year winner and Dairy Agribusiness of the Year.


    Speaking at the awards ceremony last evening Dr Harty said; “Winning these awards has topped a really superb year for Dairymaster. We continue to grow and add new customers in new markets around the world. We are proud to say that Dairymaster technologies are changing the way dairy farms are operating around the world. These awards recognise the contribution that our products make to the international reputation of Ireland as an innovator in the agri-food sector. Ireland has carved out a global niche for itself as a vibrant, top quality, sophisticated player in the international agribusiness sector and Dairymaster is proud to be part of what drives that standard. This year we have launched a number of disrupter technologies for dairy farmers that are driving down the costs of production, saving the farmer time and money and maintaining the highest standards in animal health. In 2016 Dairymaster will continue to focus on growing international markets and on maintaining a strong pipeline of new technologies. Farmers are smart at seeing the big picture. Even at a time when global prices for dairy products are soft farmers know that investing in their farms makes real sense and will help to future proof their farms. ”

    Exciting career opportunities with Dairymaster USA Inc.

    Dairymaster are delighted to announce a recruitment drive in the US. The company has a headquarters in Ohio. Our success in the marketplace is owed to our innovative products which make dairy farming more profitable, enjoyable and sustainable.

    The company has a comprehensive product range encompassing five key areas: Milking equipment, sort gates, feeding equipment, manure scrapers and health and fertility monitoring. Technology is a big focus throughout.

    Due to expansion and business growth we have exciting career opportunities available. This growth will see the company hire people across a range of states including New York, Ohio, Pennsylvania and Michigan. We are currently seeking Territory Sales Managers and Dairy Support Technicians.

    Kevin Maloney, General Manager, Dairymaster USA Inc. said “due to this growth we are also looking for good dealers across the country”.

    The company continues to set the standard in its sector for providing a workplace which encourages innovation and helps engender a culture where information is shared and a strong determination is evident in all areas.

    Dr Edmond Harty, CEO, Dairymaster comments “We are very excited about the announcement of this recruitment campaign, but anyone applying needs to understand that we compete on the world stage and we’re hiring people to perform at that level too. We are feeling very optimistic about the market at the moment, our products are making a big difference on farms.”

    For more information click here

    Apply now to join a leader in dairy equipment.

    6 Considerations for A New Milking Parlour

    Expanding your milking herd takes much consideration and getting the right milking parlour for you, your cows and your herd is hugely important. Whether you are expanding and need a new parlour or keeping similar numbers and have decided it is time to upgrade, there’s much to reflect on when making an investment in a new milking parlour. Here’s the top six considerations to help you decide.

    1. Number of Cows

    How many cows are you milking now and how many will you be milking in ten years’ time? You may not want a 20 or 24 unit parlour right now, you may feel that a 16 unit is more than adequate.
    However, steps can be taken to ensure that the infrastructure is there to facilitate change if expansion becomes part of the plan at a later date. Key elements to consider include making sure that your vacuum reserve and milk pump would be sufficient for larger numbers. It may also be worthwhile to leave some space so more units can be added.
    At present, Herringbone parlours are still the most popular. However, as herd sizes increase, so too does the time and labour costs. Farmers are now looking at ways to make milking more efficient and profitable. As a result, farmers that are planning to milk upwards of 200 cows may find that a rotary parlour is the best option for them.
    Regarded as one of the world’s most advanced rotary parlour systems, the Dairymaster Swiftflo Revolver is suitable for herds ranging from 200 – 5000 cows. The parlour has a number of unique features that are a tremendous aid to the farmer. Each cow is uniquely identified and individually monitored throughout the milking process thanks to the AutoID system. There are also numerous optional labour saving devices including the Cow Motivator which encourages cows to leave the platform and Automatic Parking for the washing of the plant. Should the cows need to stay on the platform for longer, the innovative Cow Retention can be utilised.


    2. Space

    The amount of space available, be it for a new parlour or for revamping an old parlour, is important. Farmers are finding that they want to increase cow numbers but moving from 80 cows to 120 in a ten unit parlour is adding significantly to the milking time. If they wish to improve the existing parlour, one option is to add more units if space allows but you also need to bear in mind that an improved vacuum resource, milk pump, new piping and a large plate cooler may also be required. Another option is to ‘double up’ where a milk line is installed on each side of the parlour and there is a cluster for each cow space. To improve efficiency Automatic Cluster Removers are used with this system. The Dairymaster Automatic Cluster Remover accurately and consistently monitors the flow of milk during milking. When milking is finished, vacuum is removed and the cluster is detached from the cow.
    To ensure that the best possible layout is provided for the farmer, the Dairymaster design team are on hand to assist with all aspects of parlour design and the highly experienced technical staff can provide comprehensive advice and assistance.

    Swiftflo Swing Parlour

    Swiftflo Swing Parlour

    3. Time

    As the expression goes, time is money.

    Research has shown that the time spent milking in different parlour types can vary considerably. Milking time with a rotary parlour takes 25 hours per cow per year whereas in other systems that time is increased up to 36 hours per cow per year.

    In farms where it is taking too long for cows to file out of the existing parlour, a rapid exit parlour for larger numbers can save a lot of time. The Dairymaster Swiftflo Fast Exit Parlour means that once the row of cows is milked, the feed troughs can move up, the bailing moves up and the cows can exit in one swift movement as they all move together. Unlike other Fast Exit systems, the Dairymaster Fast Exit parlour is designed in such a way that the cows can be fed while they are in the parlour. To further reduce time spent in the parlour, a Dairymaster milking machine has been scientifically proven to milk each cow up to one minute faster.

    Fast Exit Milking Parlour

    Fast Exit Milking Parlour

    4. Labour

    An important point to consider is how many people are available to milk the cows either from hiring in labour or within the family. While one person can milk a maximum of 24 in a non-swing herringbone parlour and up to 18 in a swing -over herringbone, it becomes a two person operation when more numbers are involved. A Dairymaster Swiftflo Rotary is capable of milking up to 100 cows every 10 minutes and this can be carried out with a single operator.

    Swiftflo Revolver Rotary Milking Parlour

    Swiftflo Revolver Rotary Milking Parlour

    5. Performance

    Are the cows being milked efficiently and cleanly? For instance the vacuum profile can seriously affect a herd’s milking performance in terms of quality and quantity. The Dairymaster milking machine’s vacuum profile follows the natural way of milking. In a Dairymaster milking system when the liner is open there is high stable milking vacuum. It applies a low vacuum in the rest phase and all four teats are rested together resulting in less stress. Scientific research has shown that the Dairymaster milking system maximises milk out through the unique combination of the claw, liner and pulsation system. Recent scientific trials show that the Dairymaster cluster yielded 5% more when compared to another commercially available cluster.

    6. Cow and Operator Safety

    Safety is of increasing concern on farms each year. Cows will often need to be segregated into different areas after milking depending on if one is ill for example but particularly during the breeding season. Sorting cows manually can lead to one cow pushing another into the farmer and can lead to serious injury. An efficient two-way or three-way drafting system is much safer – and will save time too.
    Dairymaster Integrated AutoDrafting is a cow sorting system which is unrivalled in terms of performance and build quality. The route for individual cows can be selected from the parlour pit using the milk meter keypad or Swiftflo Commander touchpad, pre-programmed before milking on the parlour PC or directly from your mobile phone using Farm Messenger.
    There is also a concern for cows that are spending too long waiting around to be milked. Ideally, cows should be spending as little time as possible in the yard prior to and after milking. Cows waiting too long in the yard are more susceptible to lameness, produce more manure and have less time for grazing. This issue can be avoided by the addition of extra milking units or by moving to a more suitable parlour type.
    Contact the Dairymaster team for further discussion and explanation of the best type of parlour for you, your cows and your farm.

    Drafting Panel

    Drafting Panel

    Minister Coveney officially launches Swiftflo Commander at National Ploughing Championships

    It was with great privilege that we welcomed the Minister for Agriculture Simon Coveney to our stand to officially launch the Swiftflo Commander at this year’s National Ploughing Championships in Ratheniska, Co. Laois.

    Ploughing 2015-206

    Fresh from winning 2 major innovation awards on the previous day, the Swiftflo Commander was officially launched by Minister Coveney on Wednesday afternoon in front of a sizeable crowd.
    It’s a device not unlike an iPad for dairy cows, which controls each milking unit in the milking parlour and maximizes milk yield saving the farmer time, money and effort.

    Dr Edmond Harty, CEO of Dairymaster stated: “We’re really excited about this new technology. And we’re not the only ones. The Swiftflo Commander won the top innovation award at the Championship and it also won the prestigious agri-software award. We’re thrilled! Driving new innovations in the dairy sector is what gives the whole team a real buzz.”

    Minister Coveney expressed his admiration for Dairymaster by saying:
    “Dairymaster is a brand, a company and a mark that is setting standards now globally against giants in this industry. But what has been built from humble beginnings through ambition, innovation and new thinking has really been an extraordinary success story.”

    Watch the Minister’s speech in full below!

    On the double – Dairymaster sweeps the board with two top technology/innovation awards at National Ploughing Championships

    • Swiftflo Commander wins overall Innovation award at the NPC
    • Swiftflo Commander wins top agri software award at the NPC

    Dairymaster Chief Executive Dr Edmond Harty today welcomed the announcement that the company’s latest technology innovation – the Swiftflo Commander won the top innovation award at the National Ploughing Championships (NPC). Separately the Swfitflo Commander was also awarded the prestigious top award for agri software technology at the NPC.

    ploughing innovation

    Speaking today Dr Harty said; “We are thrilled that the Swiftflo Commander has been singled out here today for two top awards. We know what a difference this new technology makes in the milking parlour. Farmers are under serious pressure to keep costs low and output high and the Swiftflo Commander helps them do just that. Revolutionising the milking parlour this new smart technology means that farmers can get a higher milk yield with less effort and save money too. The Swiftflo Commander can display important information for the farmer right there in the parlour where it’s needed.  Having access to this level of information on each cow in the herd, at the right time, in the right place, has never been done in this way before. This technology really will allow farmers to use their valuable time a lot better.”

    For more information on the Swiftflo Commander click here

    Watch the video to see what farmers have to see!

    Next Generation Milking with the Dairymaster Swiftflo Commander

    As farms are getting larger there is less time for individual attention, during milking having access to the right information at the right time is essential. The Swiftflo Commander is the new brain of the milking parlour controlling everything to do with milking, feeding and animal health. It offers a new level of intelligence that takes command of each milking unit within the parlour.

    Data alone has no intrinsic value, it’s what you do with the data that creates value. The Swiftflo Commander gives the farmer a lot more information when and where it’s needed – at the cow milking point. Putting this information in people’s hands means major impacts on dairy farms.

    commander touchpad

    Next generation touchpad technology means that it is extremely robust, easy to clean and fully water resistant. It also controls the pulsator in a new way which results in a longer life span.

    The Swiftflo Commander displays important information such as milk yield, milking time, and somatic cell count data on each cow and much more. One touch allows you control feed effortlessly at each milking unit, it can also display if your cow is in heat and draft that cow with a single touch for AI or further inspection.

    Imagine a system that can identify what each cow is contributing to your herd SCC. The Swiftflo Commander can display a cow’s percentage SCC of the entire herd. The advantage of having this information about each individual cow at the right time in the parlour is that you can act on it.  It will also prompt the farmer to do a California Milk Test (CMT) when high SCC information is received so diagnosis and treatment is much sooner. The farmer can enter information directly from the milking point for example treatment dates. The smart technology then automatically retains milk until the withdrawal period is up and it is then safe for it to enter the milk tank again. You can also divert milk effortlessly.

    It also indicates freshly calved cows that enter the parlour and allows colostrum to be diverted. It uses speech technology to inform farmers of information at a time when they can re-act to it.

    With more emphasis on hygiene and ever increasing milk quality standards the cleaning performance of each unit is also individually monitored.

    The Swiftflo Commander gives the farmer the capability and functionality of doing herd management at every single milking point in a very easy manner.

    When you invest in the Swiftflo Commander you are making the right investment for the future. It uses smart technology that allows all units to be updated within a few minutes. Previously when you bought a piece of technology e.g. a TV. it stays the same until the end of its lifetime, whereas today if you buy a smartphone you can download new apps within a few minutes. We use this smart technology to ensure that you have the latest features and capability into the future.

    Visit Dairymaster at the National Ploughing Championships, Stand 211, Block 3, Row 15 for more information about the product. The Dairymaster Swiftflo Commander is available through Dairymaster and our network of distributors Phone 066 7131124 for details.

    MooMonitor+ wins Cream Award for Innovation!

    Technology is revolutionising our lives on a daily basis. Technology can also change the lives of cows. The ground-breaking Dairymaster MooMonitor+ is a prime example of this and has been awarded the top honour for Innovation at this year’s Cream Awards. This is the fourth award that the MooMonitor+ has won having previously triumphed at the World Dairy Expo in Madison, Wisconsin, the National Ploughing Championships in Ireland and most recently in Hungary at the Alföldi Állattenyésztési Napok show.

    The MooMonitor+ is a wireless wearable sensor that allows farmers detect individual cow heats and health events with ease through advanced data analysis. It monitors cows on a daily basis and identifies specific types of behaviour such as feeding, rumination, resting time and different types of activity intensity. These features can aid in detecting heats, monitoring feeding and rumination patterns, monitoring cow welfare and managing the health status of your farm.

    The next revolution in the banking industry is contact-less credit card payments Dairymaster is already using this technology in their MooMonitor+ tag. You can swipe the tag with a compatible phone making it much easier to assign a cow. The added advantage to this is ease of use and less animal handling and stress for both the farmer and the cow.

    “Innovation is key at Dairymaster and winning this prestigious award for our health and fertility monitoring system is an enormous privilege. Everything we do is with a focus on how we can make dairy farming more profitable, enjoyable and sustainable and this award highlights that Dairymaster has a lot to offer progressive farmers” said Dr Edmond Harty, CEO, Dairymaster.

    for blog

    The mobile app allows two way interaction with the system which removes the need to go back to the computer. When the system detects sick cows it will send an immediate notification direct to your phone.

    The system is designed for both indoors and outdoors and with up to 3,000 metres range in optimal conditions cows can be monitored anywhere around the farm. The system sends back information 4 to 8 times more often than many other devices on the market today – monitoring cows in real time. Shorter feedback intervals give more precise information about the onset of heat allowing you to inseminate cows at the right time.

    The better the heat detection, the more animals will be presented for artificial insemination (AI) and the quicker animals will be pregnant. The result of this are shorter calving intervals, which saves money in the areas of reduced culling rates, labour and the number of animals you need to re-inseminate.

    Accurate health and fertility monitoring has never been easier!

    Dairymaster are Expanding their Dealer Network: Grand Opening of Waterford Dairy Services Shop & Service Depot

    Farmers from across county Waterford and beyond are invited to the launch of Waterford Dairy Services new service depot in Kilrush Business Park, Dungarvan. Waterford Dairy Services is a branch of East Cork Dairy Services and are exclusive supply and service partners for Dairymaster. Due to increased demand they have established a new service for dairy farmers in the region. The unveiling of the new facility will take place on Thursday July 30th from 2pm – 9pm and all are welcome.

    A wide range of interesting speakers from the agricultural sector will be present to give helpful advice and demonstrations on the day, beginning at 7.30pm. Veterinarian Conor Beirne of Dairymaster will discuss how the milking machine can contribute to increased productivity while Tom Ryan of Teagasc will brief farmers on all they need to know about grants that are currently available. Francis Walsh, a customer of Dairymaster and Waterford Dairy Services, will tell his farming story and other speakers will also share their experiences and advice on the night.

    Dungarvan Shop Opening 2

    Pat Ryan, Irish Business Development Manager at Dairymaster, commented: “It is an exciting prospect for Dairymaster to now have a dedicated, on the ground service for farmers in Waterford. We wish Tom Barry and all the staff the best of luck with the new expansion. They are a great team, dedicated to our ethos of making dairy farming more profitable, enjoyable and sustainable.”

    The ‘Udder Race’ that was so popular at the National Ploughing Championships last year will also be present where participants will be able to participate in friendly competition to see how fast they can attach clusters!

    This venture of the new shop and service depot has been made to service the growing Dairymaster customer base in the Waterford area. There has been a big investment in fitting out the new shop and service depot in Dungarvan which will allow dairy farmers from the area to avail of a full range of dairy consumables, such as liners, filter socks, rubber wear, detergent, oil and much more, while also offering advice on existing parlour extensions and upgrades. It will be a one-stop shop, run on a day-to-day basis catering for all your parlour needs. The new premises will allow the extra space they need to build on the success of their East Cork client base.

    Dungarvan Shop Opening

    “We are very excited about this new venture, there is a lot of change in the dairy industry since the abolition of the quota and the time felt right. The aim is to be able to better serve the people of Waterford and the shop having items at hand should be an added bonus for farmers,” said owner Tom Barry.

    East Cork Dairy Services has been in operation for over 40 years. Operating from their head office in Ladysbridge, Co. Cork the company was established in the early seventies and is now one of the leading milking equipment suppliers to East Cork and Waterford. Today, they are employing in excess of 14 employees including 4 IMQCS qualified technicians.

    Dairymaster is a world leader in hi-tech dairy equipment manufacturing. Dairymaster concentrate on five key areas where technology is a big focus throughout: Milking Equipment, Automated Feeding Systems, Milk Cooling Tanks, Manure Scrapers and Cow Health and Fertility Monitors.

    Haven Sent – Support Group Wins All Island Award

    Recovery Haven Becomes First Winner of Dairymaster Rural Innovation Award

    The first ever Dairymaster Rural Innovation Awards Ceremony was held Tuesday night 26th May at Ballygarry House Hotel, Tralee with over 240 attendees. The competition was open to innovators from every county in Ireland and finalists from the four provinces were in attendance. The excitement on the night was electric as businesses eagerly awaited the results of three category winners and the overall winner of the Dairymaster Rural Innovation Awards.

    Dairymaster Rural Innovation Awards 2015-Recovery Haven-2

    Eileen Comerford, Recovery Haven stated “It is a huge honour for the 97 trained volunteers to be the Overall Winner in the Dairymaster Rural Innovation Awards. We gain satisfaction from those needing our support and guidance. It is most unusual, even unique, to have our voluntary efforts publicly recognised by such a significant award. Training and business support by such prestigious business people is unmeasurable to our organisation”

    Recovery Haven won the Community Focused Innovations Category as well as winning the Overall Dairymaster Rural Innovation Award. It is a community based initiative which enriches the lives of those going through their cancer journey while also supporting their family and friends. They provide emotional and psychological support which is essential while going through times of stress. Marion Barnes identified a need for a cancer support house in Tralee. The unique thing is they are totally volunteer funded. The success of Recovery Haven is purely based on fundraising events throughout the year organised by a team of very dedicated volunteers. The Tralee centre has been so successful they now have part-time services in Killarney and Cahersiveen with the hope to expand into further towns and villages around Kerry in the coming years.

    “We are delighted that a project with a huge community impact has won these awards. The work they do is amazing and the award is truly deserved.” commented Dr Edmond Harty, CEO, Dairymaster.

    Dairymaster Rural Innovation Awards 2015-Recovery Haven-6

    Fresh Extend, owned by Brian Hampton was the winner of the Farm Innovations Category. Brian owns a fruit farm and has developed a new innovation which makes the saying “one bad apple spoils the barrel” a thing of the past. This system is completely chemical free and extends the shelf life of apples and other fruit.

    The winner of the Rural Business Category was Samco Ltd. Samuel Shine developed a bag press as an innovative solution for storing moist feed for animals on farms. Now that milk quotas have been removed farmers will seek to produce more. This could solve a lot of challenges on dairy farms in relation to buffer feed storage.

    The Awards were established to emphasise the level of innovation that goes on beyond the major urban centres across the island of Ireland. They are sponsored by Dairymaster and are supported by Irish Farmers Journal, Teagasc and the Department of Agriculture and Rural Development (DARD).

    “Innovation is like baking a cake, once you get the right ingredients, it’s what you do with those ingredients that makes the difference” said Dr Edmond Harty, CEO, Dairymaster. “These awards are all about the people, its people who innovate, whether by accident or breaking rules – they find a way. Agriculture touches the lives of everyone every day. In rural communities and businesses, innovation is the difference between thriving and dying. As a company we’ve always focused on innovation and people. That’s why these awards had to be established and why Dairymaster is sponsoring them.”

    The Dairymaster Rural Innovation Awards are designed to celebrate achievement across three major areas of rural life.

    The Farm Innovations Category – clearly farming is at the heart of rural life and it is important that we recognise that. But for this award we wanted to focus on farms that make a real difference and have commercial application. So, this award is for those people who’ve taken the time to look at how these farms work, found the problems and developed innovative solutions.

    Rural Business Innovations focuses very much on how we are going to grow rural life. For example, businesses involved in finding new ways to bring some revenue to farming communities or who can simply make the countryside into a slightly better performing asset for the country.

    The Community Focused Innovations focuses on and celebrating those people and organisations who help make society a better place. Their sole goal is to make life in their communities vibrant and futuristic. They’re the people who devote their time and efforts to their town or village or who reach out into the countryside.