Monthly Archives: August 2014

    What Happened When The BBC Visited Dairymaster

    Ireland’s Silicon Valley for cows- New technology and agricultural traditions come together.

    What was originally planned as a piece for the BBC’s award-winning website turned into something much larger when the broadcaster visited Dairymaster Global Headquarters in Causeway, Co Kerry, Ireland.

    Now the segment is running on the BBC World News channel and is being broadcast to 350 million homes worldwide.

    See video below how Dairymaster are linking technology with farming, innovation and job creation in a part of the world synonymous with dairy farming.

    Shooting took place over 23rd and the 24th July, and because Dairymaster produces 95% of their products at the Causeway site, allowed the BBC to see everything that the company does. Their attention focused on the combination of agricultural innovations and in-house capability, in particular the latest Swiftflo Milking Parlour that milks cows naturally and the necklace for cows that detects health and fertility – the MooMonitor.